consumerism

What is consumerism?
(i) The theory that an increasing consumption of goods is economically desirable.
(ii) A preoccupation with and an inclination towards the buying of consumer goods.

As human beings, we have basic needs like food and shelter, which are the bare necessitates of life. We require more than this to live more productive and comfortable lives. Goods and services that benefit mankind and become a means towards better living.

Herbert Marcuse said "The more materialistic society became in the advanced industrial countries, the higher, the standard of living rose for broad strata of the population, the clearer became the extent to which this progress stabilized misery and unhappiness". Its idea of happiness and of gratification can be realized only through political practice that has qualitatively new modes of human existence as its goal.

Consumerism has become the heart of our modern world, whereby endless shopping malls stretch from corner to corner of the planet. Products that no-one in their right mind could truly justify as necessary.Regrettably, this is considered part of the acceptable goal of economic growth.
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